Al Ahram Beverages - 1457 Words

Case Analysis Al Ahram Beverages Company â€Å"2† By: Marmina Abdel-Malek 900 00 1809 Fall 09 I- Overview: ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment more than the business itself. Zayat’s vision and objectives: Marinating local market dominance and transforming the company from a domestic brewer to a leading edge multinational beverages company. II- Situation Analysis: - General Environment Analysis o Demographic Trends ï‚ § 350 million Muslim in the MENA region ï‚ § Platform for†¦show more content†¦27% returns on invested capital 7. 34% net margin b. Marketing: i. Deep understanding of the market, its segments and its needs. ii. Bandwidth covering the market needs. 1. Spirits 2. Wine 3. Alcoholic Beer 4. Non Alcoholic Beer (NAMB) 5. Soft Drinks iii. High growth rates in some markets: 1. In wine: 30% growth rate per anuum c. HR i. Professional team of managers with ii. Stocks option for employees and managers to attract highly qualified members iii. Interests alignment of employees with management and stakeholders. d. Brand i. Strong brand presence and awareness in the local market ii. Association with international brands such as Carlsberg. iii. Brand width: it had a product to meet every taste. e. Distribution network i. Strong distribution network 1. Reach: 1200 employee, 500 truck, 17 storehouses 2. Gouna Distribution and Trading 3. Agencies ii. Super Stores (43 stores) iii. Home delivery f. Production i. Upgraded and expanded facilities 1. Sharkia Brewery (NAMB CSD) 900,000 hl 2. Obour Brewery (Alcoholic Beer) 600,000 hl 3. Badr (NAMB) 675,000 hl 4. Ginaclis (wine) 5,500,000 liters (storage capacity) 5. Ginaclis (Spirits) 1,050,000 liters (distillation capacity) ii. Affiliation with expertise bodies improved quality 1. Supervision with Ginestet Groupe on wine production 2. Carlsbery team on beer production g. Management Performance: i. Classified as one of the best 200 best managedShow MoreRelatedAl Ahram Beverages1451 Words   |  6 PagesCase Analysis Al Ahram Beverages Company â€Å"2† By: Marmina Abdel-Malek 900 00 1809 Fall 09 â€Æ' I- Overview: ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment more than the business itself. Zayat’s vision and objectives: Marinating local market dominance and transformingRead MoreAssignment1771 Words   |  8 Pagescolor book ? It is a book containing all colors made by INX applied on aluminum substrate sorted according to color categories 3 1. Introduction: Ali ElKattan 1.1. Project Description and Vision 4 ï‚ ¨ ï‚ ¨ ï‚ ¨ ï‚ ¨ Rexam is a beverage can making company where it stands as the 2nd biggest company in the industry of can making in the whole world. INX company is a pioneer company in the ink industry where it’s the main supplier for inks for Rexam other companies. The companyRead MoreGlobal Marketing : a Decision-Oriented Approach 4th Ed. Svend Hollensen.2310 Words   |  10 PagesReferences Part III Case studies III.1 IKEA: Expanding through franchising to the South American market? III.2 Autoliv Air Bags: Transforming Autoliv into a global company III.3 IMAX Corporation: Globalization of the film business III.4 Heineken/Al Ahram Beverages Co.: Marketing of alcoholic and non-alcoholic drinks to Egypt and to other Muslim markets – does an acquisition help? Part IV Designing the Global Marketing Programme 14 Product decisions Learning objectives 14.1 Introduction 14.2 The dimensionsRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesSOURCE: Tony Lee, â€Å"Are You More of A Street Fighter or a Jekyll and Hyde?† The Wall Street Journal, June 11, 1996, p. B1. MANAGERIAL BULLETIN Is Craig Weatherup Too Nice for PepsiCola’s Own Good? The chief executive of PepsiCo Inc.’s global beverage arm is widely regarded by employees as a benevolent boss. . . . One school of thought has it that Pepsi can never beat an increasingly aggressive Coca-Cola Co. without a certain ruthlessness in the executive suite. â€Å"What’s needed at Pepsi is some